Your Techie Chief-of-Staff
How much faster would your influencer business grow if every business unit had systems that knew how and when to leverage technology?
Your Chief of Staff
Your right hand. I can align all your business towards your vision. Ensure all your systems are clear and measurable. I will dive deep into any part to remove bottlenecks.
My Approach
• Understand vision to align strategy
• Understand business units to define / implement systems
• Develop a roadmap / game plan
• Identify / track outcomes from systems
Your Systems to Scale
• Systems for Domain Authority
• Systems for Sales and Marketing
• Systems for Finance
• Systems for Operations
My Experience
• 20 years technology leadership
• 10 years product / business leadership
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My Approach
Everything is a system -- all systems have a business purpose and a technical component
• Business arm must be know and identify what goes in and out of those technical components
• Technology arm must understand the business purpose for any system -- big or small
Understand vision to align strategy
• Visualize what is important by filling out the Business Model Canvas
• Make sure everyone is aligned on strategy by setting transparent goals on the Balanced Score Card
Understand business units to align systems
• Identify key systems and measures for each business unit
• Know how they are connected
• Grow what we measure
Develop a roadmap / game plan
• All units, across a company, must roll up to the primary goals
• Primary goals are made up of individual goals
Work with those who have helped others succeed in this endeavor
• Have observability into the systems
• Have observability into the initiatives
• Make sure the work pushes the systems in the way we want
Your Systems to Scale
Always scale the system that is the bottleneck
These are the primary, interconnected systems are:• Systems for Domain Authority
• Systems for Sales and Marketing
• Systems for Finance
• Systems for Operations
Domain Authority
If you need more opportunities, scale these systems• Pitch: communicate your value clearly
• Publish: get your ideas accessible to others
• Profile: ensure your presence can be found
• Product: make your solutions accessible
• Partnership: expand your reach through others
Finance
If you need more cash flow, scale these systems• Cashflow Management: ensure your company will always have operating cash
• Finance: ensure your company can forecast and budget effectively
• Fund Raise: ensure your company has access to capital for growth
Sales and Marketing
If you need more customers, scale these systems• Offer: communicate your value clearly
• Leads: get your offer in front of those who need it
• Sales: remove any hesitation to taking your offer
Operations
If you need more time, scale these systems• Fulfillment / Customer Success: deliver on your promise with delight
• Hiring / Incentives: ensure the team is aligned with the company's goals
• Metric Reporting / Optimization: provide insights into the organization to ensure attention is where it is needed